Welcome to the new Latest News & Updates section of Froh Collective!
Well, we survived Month One. I am incredibly proud of the foundation we’ve built so far, but if we’re going to practice what we preach about radical honesty and protecting our nervous systems, I have a confession to make: I am exhausted.
For the past four weeks, I have been scripting, recording, editing, and publishing a one-hour, long-form Deep Dive video every single week. I realized this weekend that I had accidentally built a system that was fundamentally unkind to its user. And in this case, the user is me.
The perfectionist in me has been screaming that changing the schedule after only a month is a failure. But as a designer, I know that when a layout isn't working, you don't shame the human for bumping into the furniture. You move the furniture.
I am constantly iterating to optimize the world around me, and right now, our digital floor plan needs a revision.
An hour of complex building science and emotional processing every single week is a lot. If I am overwhelming your cognitive bandwidth, I am doing the opposite of my mission. Content noise spikes cortisol just like visual noise does.
So, we are pivoting to a schedule that respects both of our nervous systems. Here is the new ecosystem of Froh Collective:
1. Monthly Deep Dives: I love making our long-form videos and I’m not going to stop, but they will now drop on YouTube on the First Wednesday of each month. Moving to a monthly schedule allows me to keep the quality incredibly high. In fact, the International WELL Building Institute (IWBI) just confirmed that because our Froh & Tell sessions are so rigorously grounded in WELL v2 features, I can now claim 2 CEU hours per episode!
2. Look up: "The Froh Files" are here. If you look up at the main navigation bar at the top of the site, you will see a brand new button. Writing is my core skill, and it's a far more efficient way for me to democratize this science. Starting this Sunday, I will be publishing bi-weekly essays on the blog. Expect a blend of technical building science, design philosophy, and personal stories.
3. Join me on the "Back Stage" (Patreon) In sociology, Erving Goffman talks about the "Front Stage" where we perform for the world, and the "Back Stage" where we can just be messy humans. I care deeply about my professional boundaries out here on the public web, but I am also beginning my era of sharing after a lifetime of keeping things locked inside.
Froh Collective is a self-funded venture. To help cover the costs of producing this evidence-based content, I have launched a Patreon. But it is more than just a tip jar; it is our official "Back Stage."
If you join the Inner Circle, you'll get access to a secondary, Patreon-exclusive blog called Breaking Character, plus my day-to-day visual journal. Expect raw "shower thoughts," photos of cafes with terrible lighting, pictures of my own home when it's a disaster, and a safe environment where we can be vulnerable without the algorithm watching.
You can find a link to join the Inner Circle on Patreon lower on this page!
Thank you for being here, and thank you for giving me the grace to iterate. We are all just animals trying to figure out how to live in the modern world, and sometimes, that means admitting when a schedule is too heavy to carry.
Stay safe, stay froh.
