Froh
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To be Joyful or Happy
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Froh 🌿 To be Joyful or Happy 💛
Let’s lower the stakes.
Hi, I’m Erns.
I’m a WELL Accredited Professional, an NCIDQ Certified Commercial Interior Designer, and a survivor of a high-control religious group. I've spent my life studying the intersection of health and the built environment.
But I'm also just a guy living in Victoria, BC, who sometimes has to shove a laundry basket out of frame before a video call.
Growing up as a Mennonite immigrant, my ancestors were dike builders ("Wall") and breach dwellers ("Wieler"). I know what it means to build walls for survival. Now, my mission is to help you build walls for Geborgenheit—the profound feeling of being completely safe and held by your environment.
Whether you're recovering from burnout, healing from trauma, or just tired of fighting your floor plan, you deserve a space that treats you with compassion.
Froh Collective News
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Froh Collective News 📢
Latest Blog Posts
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Latest Blog Posts 📝
(Why we don’t care about the 'Colour of the Year’)
Your Animal Self
You are a 200,000-year-old animal trying to survive in a modern drywall box. We look at design through the lens of evolutionary psychology.
Let's satisfy your nervous system before we pick out throw pillows.
Mess is a Design Failure
If your space is constantly messy, the design isn't serving the human. Stop shaming yourself.
Together, we’ll use the principles of ergonomics and behavioral science to build systems that work for your brain, not against it.
The Body is a Sensor
Circadian rhythms, acoustics, and Melanopic Lux aren't just buzzwords—they are the invisible architecture of your mental health.
Using the WELL Building Standard, we decode the hard data so you can lower your cortisol and finally exhale.
Explore Froh Collective!
Get in Touch
Reach out with questions, community connections, or inquiries about working together to align your built environment with your biology.
Well, we survived Month One. I am incredibly proud of the foundation we’ve built so far, but if we’re going to practice what we preach about radical honesty and protecting our nervous systems, I have a confession to make: I am exhausted.
For the past four weeks, I have been scripting, recording, editing, and publishing a one-hour, long-form Deep Dive video every single week. I realized this weekend that I had accidentally built a system that was fundamentally unkind to its user. And in this case, the user is me.
The perfectionist in me has been screaming that changing the schedule after only a month is a failure. But as a designer, I know that when a layout isn't working, you don't shame the human for bumping into the furniture. You move the furniture.