I’m a Registered Interior Designer (RID IDIBC, IDC, MID, NCIDQ, WELL AP), and the founder of Froh Collective. I’ve spent my career studying the hard science of the built environment: how light, acoustics, and spatial design directly impact our nervous systems.

But I'm also on a very specific mission: to help you cultivate Evidence-Based Joy: Compassion, Kind Design, and Nature. 🤎🧠🌿

My understanding of space goes deeper than a floor plan. As a gay Mennonite immigrant who was born into a high-control religious group, I know exactly what it means to build walls just to survive. Today, my work is about helping you build walls for Geborgenheit - the profound, biological feeling of being completely safe, accepted, and held by your environment.

While I can talk for hours about circadian entrainment and neuroarchitecture, my partner David and I have discovered that the ultimate soft landing isn't always found inside the house. Here in Victoria, BC, our garden has become our greatest teacher and our deepest source of healing. It is where we reconnect with each other and ourselves, where we lower our cortisol in the dirt, and where we remember that we are a part of nature, not separate from it.

We are aggressively curious people. Because we are always searching for ways to infuse our days with meaning and play, David and I have a wild, ever-evolving rotation of hobbies. We try a lot of things—from soil amendments and greenhouse builds to whatever hyper-fixation has currently taken over our dining room table. Through all this joyful trial and error, we’ve inadvertently become an excellent resource! We want to share the tools, the garden gear, the interests, and the daily rituals that we genuinely use, love, and trust to bring us joy.

Truth be told, continuously exploring these hobbies, testing resources, and dedicating the time to share our findings with you comes at a significant cost. We would love to keep sharing our joyful experiments and even expand how much we do. If you find value in our work and want to be a part of this community's growth, please consider supporting Froh Collective on Patreon. As a reminder, we believe that a healthy ecosystem supports everyone in it, which is why a portion of all our revenues goes directly to Froh Good, our charitable branch.

And yes, despite knowing the science of a perfect space, I am still just a guy who occasionally has to shove a laundry basket out of frame before a video call. Remember: mess is a design failure, not a moral failing. We are all just doing our best.

Whether you're recovering from burnout, healing from trauma, or just trying to figure out which grow-light won't ruin your sleep cycle, you deserve a life that treats you with kindness.

Welcome to Froh Collective. Let's grow some joy together!

Erns Wall
Founder & Chief Environment Officer